“It’s Laura Geller and Vanna White!” This is what we imagined the tagline for the epic beauty collaboration between Laura Geller Beauty and the longtime “Wheel of Fortune” talk-show host would be. If just reading that filled you with ridiculous amounts of nostalgia, just wait until you see the products.
The six-product range boasts everything from lipstick to the brand’s popular spackle primer, but the beauty of the collection lies in the packaging. The brand’s everyday formulas give a nod to different aspects of the iconic show. Case in point: the five-pan blush palette is housed in a hexagon shape to mimic the wheel contestants spin, and each pressed pigment in the eyeshadow palette spells out the brand’s name, with a similar layout as the letter board used during the bonus round of each episode. Even better, every product is $50 or less, so you can either pick the item that calls to you the most or buy the entire line – the choice is yours.
This collaboration is the latest in a long list of nostalgic beauty partnerships we’ve seen over the last few months. Brands like Charlotte Tilbury and Sheglam released collections with Disney and Harry Potter, respectively, and around this time last year, Kylie Cosmetics teamed up with “The Wizard of Oz” to release products that served as both novelty items as well as special holiday keepsakes with nods to the movie. Beauty and fashion trends have been known to borrow inspiration from the past, but it’s now clear the sentiment also holds true for brand collabs.
The full Laura Geller Beauty x “Wheel of Fortune” collection is available to shop online at laurageller.com, but if you’re thinking about shopping it, don’t wait too long, as the line is limited edition. To help you make up your mind, take a peek at the full collection ahead.